Marketing Manager

Job Description

• Develop and implement integrated marketing strategies aligned with business objectives.
• Plan, execute, and monitor ATL, BTL, TTL, and digital marketing campaigns.
• Manage brand positioning and ensure consistent brand communication across all marketing channels.
• Lead digital marketing initiatives, including social media marketing, online advertising, SEO/SEM, and content marketing.
• Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and other digital marketing platforms.
• Design and execute promotional activities, events, partnerships, and customer engagement campaigns.
• Conduct market research and competitor analysis to identify growth opportunities and emerging trends.
• Collaborate with internal teams and external agencies to ensure effective campaign execution.
• Manage marketing budgets and optimize spending to maximize ROI.
• Prepare regular reports on campaign performance, customer engagement, and marketing effectiveness.
• Stay updated with the latest marketing trends, technologies, and hospitality industry developments.

Job Requirements

• Bachelor's Degree or Master's Degree in Marketing, Business Administration, Management, or a related field.
• Minimum 4–5 years of experience in Marketing, preferably within the Hospitality Industry.
• Strong expertise in ATL, BTL, TTL, Digital Marketing, Brand Management, and Event Marketing.
• Hands-on experience with social media platforms, Google Analytics, Meta Business Suite, and digital advertising tools.
• Strong understanding of hospitality branding and customer engagement strategies.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Creative thinker with strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Self-motivated, proactive, and results-oriented professional.

Special Information

To Apply: Send your CV to ktm.hr@froxjob.com or 9801898006