Senior Marketing Executive

Job Description

• Support and assist the Head of Marketing and Customer Experience in the formulation and implementation of the marketing plan.
• Effectively project manage assigned marketing campaigns in their entirety - from planning through to tracking and reporting on return on investment.
• Act as a point of escalation for queries from the marketing team and other colleagues. Escalate critical items promptly to the Head of Marketing and Customer Experience.
• Liaise and build relationships with internal and external stakeholders, e.g. unit managers, colleagues, customers and partners; ensuring ongoing and continuous communication.
• Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy.
• Develop and implement effective demand generation activities from conception to implementation.
• Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions.
• Develop suitable campaign briefing documents for partners such as designers and copywriters.
• Contribute to PR management, where required and as directed by the Head of Marketing and Customer Experience.
• Assist in the coordination and implementation of the advertising strategy.
• Organise and attend educational seminars and exhibitions and customer hospitality events as required.
• Contribute to the strategic process/thinking, suggesting new service offerings improvements etc.
• Keep abreast of new and emerging marketing techniques and new channels.

Job Requirements

• Candidate must have Bachelor's degree with minimum 2-3 years previous relevant marketing experience in related field.
• An excellent communicator.
• Have strong personal organisation and project management abilities.
• Have excellent knowledge of MS Office, marketing computer software and online applications; CRM tools, Online analytics, Google Ad Words etc.
• Keep a pulse on what’s coming and have good understanding of office management and marketing principles.
• Comfortable originating and developing marketing strategy and creative concepts.
• Have excellent attention to detail.
• Candidate must be committed to own professional development and demonstrate growth mindset.
• Take a “customer orientated approach”.
• Must have two wheeler with valid license.

Special Information

• For further information, directly contact at  9801048492 (Seema).