National Sales Manager

Job Description

• Develop and execute short-term and long-term strategic plans to drive revenue growth and profitability.  
• Manage full P&L responsibility for the FMCG business vertical. 
• Identify new market opportunities,product gaps and innovation possibilities.  
• Lead annual business planning,budgeting, forecasting and performance tracking 
• Evaluate competitors’ inventory levels,supply chain efficiency and order fulfillment. 
• Drive aggressive sales growth through General Trade (GT),Modern Trade (MT)and Ecommerce channels. 
• Expand distribution footprint regionally and nationally.  
• Build strong trade relationships and ensure strong in-store execution. 
• Oversee development and positioning of the company’s FMCG brands.  
• Devise ATL/BTL and digital marketing strategies in collaboration with the marketing team. 
• Lead product launch strategies and consumer insights gathering.  
• Ensure brand consistency,visibility and market presence. 
• Collaborate with manufacturing, procurement and logistics to ensure seamless product availability and cost efficiency.  
• •Optimize working capital by managing inventory turnover and reducing wastage.  
• •Ensure operational excellence and demand planning accuracy. 
• •Build and lead high-performing cross-functional teams across Sales, Marketing,Operations and Finance.  
• •Liaise with finance,legal,HR and supply chain teams for smooth business operations.  
• •Engage with external agencies,vendors, media and partners for business expansion.  
• •Regularly update leadership and board on business performance,risks and opportunities. 

Job Requirements

• Minimum Bachelor’s degree in Management, Business, or Economics (Master’s preferred).
• At least 7 years of experience in the FMCG sector, with proven expertise in sales, distribution, and business development.
• Strong understanding of FMCG market dynamics, GT/MT/E-commerce channels.
• Experience in P&L management, budgeting, and strategic planning.
• Proficiency in inventory management, supply chain coordination, and demand forecastingKnowledge of ATL/BTL marketing, digital marketing strategies, and product launch planning
• Ability to analyze competitor trends, consumer insights, and market opportunities.

Special Information

• To Apply: Interested candidates are highly encouraged to send their resumes to shrijana.poudel@froxjob.com or call 9801898003