Head of Marketing and Brand

Job Description

Brand Strategy & Positioning: Define and evolve the brand narrative to reflect trust, value, and sustainability across all customer touchpoints.
•    Integrated Campaigns: Lead 360° marketing campaigns and engagement initiatives across ATL, BTL, digital, and in-store, ensuring consistency and measurable impact.
•    Digital & App Marketing: Drive mobile app adoption, loyalty integration, and personalized promotions through data-driven digital strategies.
•    Customer Insights & Analytics: Leverage customer data to inform segmentation, campaign targeting, and product positioning.
•    Retail Promotions & Trade Marketing: Collaborate with category and operations teams to deliver high-impact, cost-effective in-store promotions.
•    Sustainability & Community Engagement: Embed sustainability messaging and community initiatives into brand storytelling and campaigns.
•    Team Leadership & Vendor Management: Build and mentor a high-performing marketing team and manage agency/vendor relationships with efficiency and accountability.
 

Job Requirements

•    Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
•    5+ years in retail marketing, with at least 2 years in a senior leadership role
•    Proven success in multi-channel marketing, brand building, and team leadership
•    Strong grasp of digital tools (CRM, analytics platforms, CMS, mobile marketing)
•    Experience in value-driven retail or FMCG environments is highly desirable
 

Special Information

• To Apply: Interested candidates are highly encouraged to send thei resumes to babli@froxjob.com or call 9801048494