Sales Executive

Job Description

We are seeking a highly motivated, results-driven Sales Executive to join our growing team. The ideal candidate will be responsible for driving sales growth, expanding market share, and cultivating strong relationships with on-premise (bars, restaurants) and off-premise (retailers, liquor stores) accounts within an assigned territory. This role requires a passion for craft and commercial beer, excellent communication skills, and a proven track record in sales.

Key Responsibilities

• Sales & Business Development:
  • Achieve monthly, quarterly, and annual sales targets by effectively selling the company's full portfolio of beers.
  • Identify and prospect new on-premise and off-premise accounts to expand distribution and market penetration.
  • Develop and implement strategic sales plans to grow volume and secure optimal shelf/tap placements.
• Account Management & Relationship Building:
  • Maintain and nurture strong, professional, and long-lasting relationships with existing accounts.
  • Conduct regular sales calls and product presentations to buyers, managers, and owners.
  • Act as the primary point of contact for accounts, addressing inquiries, resolving issues, and ensuring high customer satisfaction.
• Market Execution & Merchandising:
  • Ensure proper merchandising standards are met, including maintaining product freshness, rotation, and optimal shelf/cooler/tap presence.
  • Coordinate and execute tastings, promotional events, and staff training sessions to drive product awareness and sales.
  • Monitor competitive activity and market trends, providing timely feedback to the management team.
• Administration & Reporting:
  • Maintain accurate records of sales activities, customer interactions, and account progress using the designated CRM system.
  • Prepare and submit weekly/monthly sales forecasts and reports.
  • Manage budgets for promotional spending and sample inventory within the assigned territory.

Job Requirements

Qualifications

• Experience:
  • Minimum of 2-3 years of proven sales experience, preferably in the beverage alcohol industry (beer, wine, spirits).
  • Experience working with distributors and managing a sales territory is highly desirable.
• Skills & Knowledge:
  • Strong understanding of the three-tier system (Manufacturer, Distributor, Retailer/Tavern) is a plus.
  • Excellent verbal and written communication, presentation, and negotiation skills.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.
  • Demonstrated ability to work independently and manage time effectively to meet deadlines.
  • Must have a valid driver's license, reliable transportation, and proof of insurance.
• Personal Attributes:
  • A genuine passion for beer and the brewing industry.
  • High level of energy, enthusiasm, and a strong work ethic.
  • Professional demeanor and appearance.

Skill Requirements

Working Conditions

• This position requires frequent travel within the assigned territory.
• The role may require work during evenings and weekends to attend promotional events, tastings, and industry functions.

Special Information