Senior Marketing Executive

Job Description

• Drive and execute compelling brand strategies that reinforce brand identity and market leadership.
• Lead and manage the execution of creative marketing campaigns across digital, social media, and traditional platforms.
• Handle end-to-end conceptualization and execution of TVCs, photoshoots, and creative assets, ensuring brand consistency and high-quality output.
• Conduct in-depth market research to analyze consumer behavior, emerging trends, and competitive landscape to identify branding opportunities.
• Drive innovation by proposing fresh perspectives and out-of-the-box ideas to elevate brand engagement.
• Secure and manage partnerships and sponsorships to amplify brand exposure and strengthen collaborations.
• Work closely with cross-functional teams, including sales, product development, and finance, to align branding efforts with overall business objectives.
• Monitor and optimize branding efforts, ensuring maximum ROI and alignment with overall marketing goals.

Job Requirements

• Bachelor’s degree in Management or a relevant field, with Marketing as a major.
• 2-3 years of hands-on experience in branding, preferably within FMCG marketing.
• Strong understanding of branding principles, consumer psychology, and digital marketing trends.
• Proven ability to independently execute ATL and BTL activities and manage end-to-end campaign execution.
• Creative thinker with a strategic mindset, capable of bringing innovative branding ideas to life.
• Strong communication, storytelling, and problem-solving skills.
• Detail-oriented, with the ability to manage multiple branding projects simultaneously.

Special Information

• To Apply: Interested candidates are highly encouraged to send their resumes to  ktm.hr@froxjob.com or 9801898006