Trade Marketing Executive

Job Description

• Identifies target markets. 
• Analyze customer feedback / Consumer behavior and submit report on it time to time.
• Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
• Help manager to analyze sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
• Keeping abreast of industry trends and compelling marketing campaigns and report ot to department head
• Help in liaising and strengthening relationships with supply chain partners.
• Develops and maintains positive relationships with existing and potential clients. 
• Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities & JTBD (jobs to be done) within specific customers/channels and report it to the marketing manager.
• Help to build account/channel specific trade plans to align with total trade category plan to deliver category/brand goals.
• Name trades spend opportunities and report it to the marketing manager in order to distribute funds for each sector while analyzing risks.
• Work with field sales team to ensure excellence in in-store activation & prepare trade selling kits for OOH channel.
• Compile and report real market information to the marketing manager to ensure sales team execute the most efficient JBP and trade spends.
• Prepare promotion sell-out volume with attention to market intelligence information and submit it to the marketing manager for further analysis and approval.
• Prepare input for brand and build incremental sales volume and report it to immediate supervisor.
• Co-work with marketing manager in launch/ re-launch and consumer promotion activities:
• Provide market insights to managers in order to build forecast volume with distributors for NPDs.
• Performs other duties as assigned by the marketing department head.

Job Requirements

• Preferred MBA graduate or Bachelors complete.
• Experience: 1-2 years in Marketing
• Good written and communication skills in English
• Effective Teamwork skills
• Good Knowledge of MS office (word, excel, power point, outlook express)
• Key initiative planning and execution.
• Consumer communication strategy, planning and execution.

Special Information

• Interested candidates are highly encouraged to send their resumes to ruby@froxjob.com  (9801898001)