Basic Information
Job Description
- The development of a compelling vision of consumers’ existing and future needs.
- The acquisition and development of a deep understanding of consumers, their attitudes towards the brand and category and the wider world.
- The acquisition and development of a deep understanding of consumers, their attitudes towards the brand and category and the wider world.
- Developing an intimate knowledge of consumers’ attitudes and behaviors.
- Assessing and developing market research
- Defining and understanding the market category and segments
- Analyzing competitor intelligence
- Creating long term strategy for each market category
- Constructing the brand strategy
- Optimization of marketing efficiency
- Monitoring and managing the performance of the brand
- Finding and analyzing the consumer needs gap
- Appreciating technological possibilities
- Generating and evaluating ideas ( formulations and ideas)
- Understanding how consumers assimilate media
- Providing inputs to the trade promotion
Job Requirements
Qualification: MBA degree with a specialization in marketing.
Experience: minimum 8-10 years of experience in the Construction/FMCG Industry is required.
Strong leadership, team collaboration, and project management skills.
Should possess own two wheeler with a valid driving license.
Excellent analytical, communication, and presentation skills.
Special Information
To Apply: Directly send your resume at ruby@froxjob.com or call 9801898001