Brand Manager

Job Description

1. Brand Strategy Development:

• Develop and implement comprehensive brand strategies that align with the company's overall goals and objectives.
• Conduct market research to identify trends, competitor activities, and consumer preferences to inform brand strategy.

2. Product Positioning and Launch:

• Work closely with cross-functional teams to ensure successful product launches.
• Develop and execute effective product positioning strategies to maximize market penetration.

3. Marketing Campaigns and Communication:

• Create and execute integrated marketing campaigns across various channels to enhance brand visibility.
• Develop compelling and consistent messaging to communicate brand values and benefits.
• Collaborate with advertising agencies to create impactful campaigns.

4. Brand Performance Analysis:

• Monitor and analyze brand performance, market trends, and consumer feedback.
• Utilize data and metrics to make informed decisions and optimize marketing strategies.

5. Budget Management:

• Develop and manage the brand marketing budget efficiently, ensuring cost-effectiveness and maximum ROI.

6. Stakeholder Collaboration:

• Collaborate with sales, product development, and other relevant departments to ensure a cohesive brand experience.
• Foster strong relationships with key stakeholders, including retailers and distributors.

7. Brand Identity Maintenance:

• Safeguard and enhance the company's brand image and identity.
• Ensure consistency in brand messaging, visual elements, and brand representation across all platforms.

8. Market Expansion:

• Identify opportunities for brand expansion and market growth.
• Develop strategies to enter new markets and increase market share.

9. Consumer Engagement:

• Implement initiatives to engage and connect with the target audience.
• Utilize social media and digital platforms to enhance brand engagement.

10. Reporting and Presentation:

• Prepare regular reports on brand performance and present findings to senior management.
• Provide insights and recommendations for continuous improvement.

Job Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand marketing, preferably within the FMCG industry.
• Proven track record of successful brand management and product marketing
• Strong strategic thinking and analytical skills.
• Excellent communication and presentation abilities.
• Leadership and team collaboration skills.
• Creativity and innovation in marketing approaches.
• Ability to adapt to a fast-paced and dynamic environment.

Special Information

• Interested candidates are highly encouraged to send their resumes to shrijana.poudel@froxjob.com (9801898003)