Brand Manager

Job Description

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

• Translating brand strategy into brand plan and go-to-market strategy.

• Planning and execution of communications and media actions across offline, online and social media.

• Participating in product development, pricing and supporting new product launches.

• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.

• Keeping up to date with market developments and analysing consumer insights as well as competitor strategies.

• Guiding the Advertising & Promotion budget.

Job Requirements

• Bachelor's degree in Marketing, Business Administration or related field.

• Prior experience of 2-3 years within Brand Management or relevant position.

• Have strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers .

• Excellent communicator and creative thinker.

• Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

Special Information

• Interested candidates are highly encouraged to drop their updated resume to ctwn.hr@froxjob.com
• For further information, directly contact at 9801048492 (Seema).